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Category Archives: CRM

Customer Relationship Management (CRM) – How it works?

Posted on June 30, 2015 | Categories: CRM, IT Services, Software Development, | Posted by: admin

Customer Relationship Management (CRM) – How it works?


Customer Relationship Management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves technology to organize, automate, and synchronize sales, marketing, customer service and technical support. defines CRM as a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving overall growth. gives an idea of how to implement CRM in your Organization –

  • Making a strategic decision on what problems the CRM system is to address, what improvements or changes it should bring in the business processes of the organization.
  • Ensuring executive sponsorship and top management support.
  • Empowering team members with required authority to complete the tasks.
  • Select the correct implementation partner. They must have both vertical and horizontal business knowledge, as well as technical expertise.
  • Using a phased approach. Working towards long-term enterprise-scale implementation through a series of smaller, phased implementations.


Now, you must be thinking how can CRM help your Organization?

The Reasons are quite simple:

  • Improved Customer Experience
  • Focused Marketing efforts
  • Automated Analytics and Reporting
  • Better Coordination and Cooperation
  • More Administrative Support has deep understanding of your growing business and operational needs. Our Relationship Managers & Consultants are on stand-by to help you deliver your IT vision & Projects. Reach out to us for our seasoned & domain rich IT Consultants; Developers & Software Engineers for short term and long term projects.


To know more about our offerings feel free to reach out to us at or



Debanuj Sengupta

Manger Sales – IT Consulting & Technology Services

Phone: +1 646.644.3049 / 201.258.4704 / 201.589.5962

Insurance IT | HealthCare IT | Banking IT | Staffing

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Marketing Automation & CRM Solutions by

Posted on December 5, 2014 | Categories: Consulting, CRM | Posted by: admin

Marketing Automation & CRM Solutions by


We are Marketing Automation & CRM Solutions firm based out of Jersey City, NJ. We never look at projects and implementations in a vacuum, but consults with clients to make sure it fits in with their overall strategic vision. Our Consultants have deep exposure & understanding of Marketing Automation & CRM Solutions. Reach out to us for our seasoned & domain rich Marketing & CRM Consultants for short-term or long term Projects on W2/C2C basis.




Marketing automation and CRM solutions by


  • Build lead capture forms and email communication programs using Automation / CRM Tool i.e. Marketo, etc.
  • Create an end-to-end feedback loop to track leads that are delivered to Sales & assess their ROI
  • Deep Platform experience of Marketo, Siebel, Aprimo,
  • Generate targeted lead lists (cross sell/upsell, events, etc.) to be used for marketing purposes
  • Direct strategy and execute direct response campaigns i.e. paid search, email, direct mail etc.
  • Own marketing campaigns from concept to execution and analysis. Focus areas include thought leadership and content marketing, online and offline advertising, e-mail and direct mail
  • Partner with the operations teams to better integrate marketing efforts with CRM platform and track effectiveness
  • Play a key role in supporting the sales team via the creation of external sales tools, case studies and by packaging relevant market and competitive research
  • Proactively research and recommend new marketing programs and partnerships that help address key business needs


Soft Skills


  • 15 + years of B2B / B2C marketing experience managing Pre-Sales i.e. lead generation, upsell, Proposals, Content Management, SEO, SEM and retention initiatives
  • Ability to work and deliver strong results in a dynamic small team environment
  • Deep Agile Methodology experience
  • Deep domain knowledge and experience of Insurance & HealthCare
  • Deep SDLC & Project Management experience
  • Excellent writing, editing, analytical, presentation and communication skills
  • Experience with content marketing programs, online and offline advertising, social media and event marketing
  • Knowledge of marketing automation and CRM solutions including Marketo, Siebel, Aprimo,
  • Self-starter with the ability to work independently with little oversight
  • Strong knowledge of MS Office applications (Word, Excel, Outlook, PowerPoint) essential


Why Techcusp?


  • American firm
  • Attractive Pricing
  • Cutting-edge Technology Consultants
  • Domain knowledge
  • Onshore/Offshore Delivery




Aradhana Khandekar

Partner – Consulting & Staffing

+1 914-703-1762 / 201.604.3480

Insurance IT|HealthCare IT|Banking IT




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Medicare Advantage – Software Platform by Techcusp

Posted on November 9, 2014 | Categories: Analytics, Apps, BPM, Business Intelligence, Care Management, Consulting, CRM, Database, Document Management, Health Cusp, Health Exchange, Health Insurance, HealthCare, Insurance, Managed Long Term Care, Medicaid Long Term Care, Medicare, MLTC, Mobile Apps, PACE, Payers, Pharmacy Benefit Management (PBM), Portal, Qulaity Assurance (Testing), Software Development, Tech Cusp, | Posted by: admin

Medicare Advantage – Software Platform by Techcusp


We could build custom software for your Medicare Advantage, MAPD, PDP, Self-funded, Health Co-Op, MLTC, PACE Plans to cover your niche workflows from Mobile Apps to Enrollment, Claims & Accounting Integration.


Salient features of Techcusp MA software


  • Analytics
  • Document reconciliation and management
  • EGWP
  • Eligibility management
  • Enrollment / disenrollment management
  • Member mail management (member record storage of in and outbound communications)
  • Multi-channel capability – phone, web, chat, SMS
  • PBM integration
  • Premium billing and collections
  • Reporting and Dashboard
  • Three-way reconciliation (CMS, fiduciary, PBM)


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Insurance Consulting and HealthCare Consulting by

Posted on November 5, 2014 | Categories: CRM, Insurance | Posted by: admin

Insurance Consulting and HealthCare Consulting by


Techcusp is a niche player in Insurance & HealthCare Consulting space i.e. Technology & Outsourcing. With offices in United States & India, Tech Cups combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Our Consultants help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities.

The Insurance Practice provides leading institutions in Life and Property & Casualty Insurance, Reinsurance, Health Insurance, Self-funded Plans, PBMs, Pharmacy/RX & Employee Benefits sectors with strategic insight and analytical thinking to succeed in a rapidly evolving competitive, regulatory, technology and capital markets environment. Our engagements are diverse and multi-faceted, spanning:

  • A range of topics, including strategy development, financial effectiveness, pension risk transfer, product design and management, operational excellence, technology and data capabilities, underwriting and pricing, and distribution
  • Conducting a holistic assessment of the strategy, operations, and organization of a large US multinational insurer’s business, focusing on accelerating growth, improving economics, rationalizing costs, and integrating several disparate businesses
  • The full spectrum of institutions in the insurance space, from insurers to reinsurers, from private equity firms to their portfolio companies, and from pension plan sponsors to their independent fiduciaries
  • The global insurance landscape, partnering with our Consultants in Asia & Americas

Working with a leading commercial lines broker to develop their data and analytics strategy

Working with a leading personal lines writer to re-design their pricing strategy to address the emergence of on-line aggregators and other non-traditional competitors


Techcusp Consultants & Principals


  • Principals represent our firm as relationship managers and leaders
  • Project leadership spans strategic thought leadership and insight generation, directing and overseeing all of the team’s day-to-day work efforts, regularly interacting with the client, and helping to shape the client agenda
  • com Principals serve as the primary contact point for senior client executives and consultants staffed on the client engagements
  • We execute large and complex projects, ensuring that we meet the client’s objectives.
  • We lead meetings with C-suite executives of the leading and most sophisticated insurers. This will include both technical mastery of industry content as well as crisp verbal and written communication skills
  • We support high-impact thought leadership (e.g. articles in leading publications, industry talks, white papers, etc.) to complement the firm’s existing areas of expertise, push the boundaries of our collective knowledge, and enhance the firm’s brand
  • We understand competitive dynamics in the context of the industry (e.g. regulatory forces, macro and microeconomic drivers, changing buying patterns, etc.) and master our strategic toolkits

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About Techcusp

Posted on October 27, 2014 | Categories: Analytics, Apps, Banking/Fs, BPM, Business Intelligence, Care Management, Consulting, CRM, Database, Document Management, Employee Benefits, Health Cusp, Health Exchange, Health Insurance, HealthCare, Insurance, ISVs, IT Services, JAVA, Managed Long Term Care, Medicaid Long Term Care, Medicare, MLTC, Mobile Apps, PACE, Payers, PBMs, Pharmacy Benefit Management (PBM), Portal, PPO Network, Providers, Qulaity Assurance (Testing), RCM, Software Development, Tech Cusp,, Technology Stacks, TPAs, Website Development | Posted by: admin

What is (TCC)?


  • TCC is IT Services & Software Development firm with sweet spot into Insurance, HealthCare & Banking


What are the Services of TCC?


  • Application Development
  • Business Process Management (BPM)
  • Quality Assurance (QA – Testing)
  • Mobility (MDM)
  • Business Intelligence (BI) – Data Warehouse, Data Analytics, Data Dashboard
  • System Integration
  • Staffing – Consulting


What are the Products (IP) of TCC?


  • Pharmacy Dashboard & Reporting


How TCC is different?


  • We are focused into Mid-market opportunities i.e. deal size less than $10 million.
  • We are USA HQ firm
  • We are focused into Insurance IT, HealthCare IT and Banking IT
  • TCC Delivery capabilities are Managed Services (Onshore-Offshore), Consulting Services (Onshore-Onsite)
  • We are Price competitive
  • TCC Management & Executive Team has over 100 Years of work experience into domain, workflows, IT & Outsourcing space


What are sister firms of TCC?


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Our Location


425 Washington Blvd.,
Jersey City, New Jersey 07302, USA

Phone: +1 201.258.4704
Fax: +1 201.604.3480

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