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Tag Archives: SEO

City Website Re-design and Development Projects / RFP by Techcusp.com

Posted on December 23, 2014 | Categories: RFPs, Website Development | Posted by: admin

City Website Redesign and Development Projects/ RFPs

 

We are IT Services & Software Development firm based out of Jersey City, NJ. Our Website Design and Development Consultants / Project Managers have deep exposure & understanding of your domain. Reach out to us for our seasoned & domain rich IT Consultants; Developers & Software Engineers for short-term or long term Projects on W2/C2C basis.

 

Sweet Spot

 

  • City Websites (Redesign and Development)
  • Government Websites (Redesign and Development)
  • B2B Websites (Design and Development)
  • B2C Websites (Design and Development)
  • Mobile Apps (Design and Development)
  • Org Websites (Redesign and Development)
  • School District Websites (Redesign and Development)
  • Search Engine Marketing (SEO/SEM)

 

Website Development Scope Delivered

 

 

  • Techcusp.com will deliver user friendly and sleekly designed website for your City in your given timeframe and budget
  • City’s website will provide simple and intuitive electronic access to public services, serve as a public communications tool, reduce transaction costs for the City and citizens, and to streamline business operations
  • Intuitive and consistent options for navigating the Website especially moving from department to department and department to general information/home page
  • Multiple level security, completely contained within the website infrastructure and will not be reliant on the existing City network security or peer-to-peer connectivity
  • Our redesigned City’s website will deliver form and function, aesthetics and service are incorporated and intertwined throughout. The website will communicate that your City is a dynamic economy with many resources for many types of businesses
  • Public access to all of the features on the website will not dependent on specific browser, that is, the web interface is browser agnostic and works with commonly used browsers found on Windows, Linux and Mac computer systems
  • Redesigned site to better support e-government transactions such as on-line permits, on-line forms and applications, on-line payments and GIS
  • The neo redesigned flexibility within the portion of the site assigned to a department or function for designated staff to add, remove and update content using tools and templates that do not require extensive knowledge of web development languages or technical structure
  • The neo redesigned Website will accommodate individuals with disabilities in accordance with the Americans with Disabilities Act (ADA)
  • The neo redesigned Website will provide 128-bit encryption over Secure Socket Layer for displaying specific web pages and for information transmitted to and from the website by City staff
  • The neo redesigned Website will provide for secure on-line payments, including the ability to specifically designate the amount being transmitted
  • The redesigned site will have a theme that promotes the com with a welcoming, friendly, and professional feel
  • The target industries this site will cover and promote are: tourism, hospitality, tech, genomics, bioinformatics, design, sports and recreation industries (surf, bike, kite surf, kayak, sailing, etc.), craft, artisanal food products (organics, beer, wine, distillery, etc.), artists, creative community (home-based businesses), marine science and health & wellness
  • We will provide adequate training to maximize the use of the website. Training shall include administrator and security level as well as department head and department user level. Training will be provided at a minimum in an interactive Webinar format. Adequate training manuals will be provided
  • Website will be capable of being organized into multiple departments and divisions within departments with ability for City website administration to add divisions
  • We will provide Annual support and maintenance (via AMC) of the website. Services such as refreshing the design elements, updating of technology in the website design, engineering, search engine optimization, content management and other elements associated with the City’s website will be provided per the Annual Maintenance Contract (AMC)

 

 

FEATURES AND CAPABILITIES

 

  • Agnostic – The new site will be Browser & Mobile /Tablet agnostic i.e. Functional and responsive across User Platforms – including mobile devices and major browsers (Chrome, IE, Safari, Firefox, etc.)
  • Analytics – The new and redesigned site will have Analytics and Lead Generation capabilities and can be integrated with Google Analytics, JetPack, Salesforce.com, and Pardot backend functionality
  • Authorization – Allow authorized staff that maintains a specific department’s web pages to make some pages available only to visitors with user names and passwords supplied by the department. Support and restrict users to a consistent design strategy throughout the website and all departments
  • Blogs – Option for creation and maintenance of multiple blogs and/or newsgroups both restricted within a department’s portion of the website and made available generally while hosted by a specific department
  • Calendar – Meeting/event calendar system will be integrated that allows for each department to add content to a department specific calendar that maintains a composite calendar of all City departments. We will provide simple event rebroadcasting functionality using iCal or Google Calendar format in order to pull event data from CruzCal.org website
  • Comments – Mechanism for members of the public to convey comments, suggestions or questions concerning the website design or information. Mechanism for members of the public to convey comments, suggestions or questions concerning the City government to appropriate departments through a contact us link
  • Compliant – Site will be compliant with Americans with Disabilities Act – ADA (i.e. site is navigable from a text-reading browser, images are correctly labeled to function with specialty browsers)
  • Content Management System (CMS) – Content Management system (CMS – e.g. Expression Engine, WordPress, Craft, Drupal, etc.) will be integrated that provides for a database of information common to all City departments, for example, locations and descriptions of facilities. CMS that provides a uniform means of managing web documents whether posted as web pages or downloadable files. Database will include items like the document/page title, description, posting information, expiration date.
  • Data & Records Log – System will provide ability to upload data in preformatted web pages or document locations, for example, daily police logs produced from a records management system
  • Embedded Media — Video, slide decks, images, etc. can easily be embedded in pages and posts and function reliably for visitors, as well as share effectively and easily on social media for users to rebroadcast content
  • Graphic Files – Graphic files will be relative to the site and designed with simplicity to allow for the quickest loading
  • Groups – Allow creation of functional groupings of web pages or portions of web pages from multiple departments in order to facilitate public access to information that crosses departmental lines
  • Search – Capability for easily searching the website for key words or phrases
  • SEO – Search Engine Optimization (SEO) and keyword analysis will be done. The site will have the ability to customize teaser content for social sites
  • Social Media – Integration with current interactive and social networking mediums such as Facebook, Twitter, YouTube, Google + and RSS feeds, as well as flexibility to add these types of features in the future. Master composite calendar will contain a sort feature for both the end user and the updater
  • User Interface (UI) – Site will have an effective User Interface (UI) i.e. latest web standards: HTML 5 and CSS ; Effectively house the volume and variety of online information ; Present graphic rich content focusing on the use of images, video, and minimal copy ; Different target users can quickly navigate to the tools and contacts they need — target users include: decision-makers in local small businesses, entrepreneurs/solopreneurs/startups, retail and commercial site selectors, tech sector, genomics and UCSC tech transfer, marine science industries, arts and creative culture industry
  • Testimonials – There will be separate and visible section for Quotations from featured businesses explaining why they are thriving in Santa Cruz integrated into relevant pages. This will act & reinforce the moment of truth, branding and SEO genius of the City

 

TECHNICAL INFRASTRUCTURE

 

  • Microsoft Outlook 2007 with Exchange 2007 for e-mail
  • Firefox, Opera, Chrome, and Internet Explorer 6.0 or higher for default browsers
  • Microsoft Office 2007 for PC productivity suites
  • Microsoft 2000, XP, Vista or Windows 7 for workstation operating systems

 

The Team
We will bring to bear Strong & Experienced

 

  • Project Manager – A strong project manager with skill at managing complex projects and experience in public and stakeholder involvement. The project manager must be adept at managing design projects to ensure that they are delivered within scope, according to schedule, and within budget
  • Graphic Designer – Strong and demonstrated graphic design, user interface, user experience, and branding skills. Deep design experience with tech industry, entrepreneurship, and the startup ethos
  • Web Developer – Strong Web development background in the latest CSS & HTML web technologies
  • Content & Marketing Manager – Strong storytelling experience with the ability to transpose text, visual, and other elements into compelling and engaging content across media

 

Why Techcusp?

 

  • American Firm
  • Attractive Pricing
  • Cutting-edge Technology Consultants
  • Deep Domain knowledge
  • Onshore/Offshore Delivery for scale & quality

 

Contact

 

Mihir Desai

Partner – Technology Solutions

Mihir@Techcusp.com

+1 646.479.9539 / 201.2584704

www.TechCusp.com

Insurance IT | HealthCare IT | Banking IT | Staffing

 

 

 

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Marketing Automation & CRM Solutions by Techcusp.com

Posted on December 5, 2014 | Categories: Consulting, CRM | Posted by: admin

Marketing Automation & CRM Solutions by Techcusp.com

 

We are Marketing Automation & CRM Solutions firm based out of Jersey City, NJ. We never look at projects and implementations in a vacuum, but consults with clients to make sure it fits in with their overall strategic vision. Our Consultants have deep exposure & understanding of Marketing Automation & CRM Solutions. Reach out to us for our seasoned & domain rich Marketing & CRM Consultants for short-term or long term Projects on W2/C2C basis.

 

 

 

Marketing automation and CRM solutions by Techcusp.com

 

  • Build lead capture forms and email communication programs using Automation / CRM Tool i.e. Marketo, Salesforce.com etc.
  • Create an end-to-end feedback loop to track leads that are delivered to Sales & assess their ROI
  • Deep Platform experience of Marketo, Siebel, Aprimo, Salesforce.com
  • Generate targeted lead lists (cross sell/upsell, events, etc.) to be used for marketing purposes
  • Direct strategy and execute direct response campaigns i.e. paid search, email, direct mail etc.
  • Own marketing campaigns from concept to execution and analysis. Focus areas include thought leadership and content marketing, online and offline advertising, e-mail and direct mail
  • Partner with the operations teams to better integrate marketing efforts with CRM platform and track effectiveness
  • Play a key role in supporting the sales team via the creation of external sales tools, case studies and by packaging relevant market and competitive research
  • Proactively research and recommend new marketing programs and partnerships that help address key business needs

 

Soft Skills

 

  • 15 + years of B2B / B2C marketing experience managing Pre-Sales i.e. lead generation, upsell, Proposals, Content Management, SEO, SEM and retention initiatives
  • Ability to work and deliver strong results in a dynamic small team environment
  • Deep Agile Methodology experience
  • Deep domain knowledge and experience of Insurance & HealthCare
  • Deep SDLC & Project Management experience
  • Excellent writing, editing, analytical, presentation and communication skills
  • Experience with content marketing programs, online and offline advertising, social media and event marketing
  • Knowledge of marketing automation and CRM solutions including Marketo, Siebel, Aprimo, Salesforce.com
  • Self-starter with the ability to work independently with little oversight
  • Strong knowledge of MS Office applications (Word, Excel, Outlook, PowerPoint) essential

 

Why Techcusp?

 

  • American firm
  • Attractive Pricing
  • Cutting-edge Technology Consultants
  • Domain knowledge
  • Onshore/Offshore Delivery

 

Contact

 

Aradhana Khandekar

Partner – Consulting & Staffing

aradhana@techcusp.com

+1 914-703-1762 / 201.604.3480

www.TechCusp.com

Insurance IT|HealthCare IT|Banking IT

 

 

 

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Website Design & Development by TechCusp.com

Posted on November 30, 2014 | Categories: Apps, Mobile Apps, Website Development | Posted by: admin

Website Design & Development by TechCusp.com

 

 

We are Website Design & Development Company HQ in Jersey City, NJ.

 

 

Web Services / Web 2.0 features by Techcusp.com may include:

 

 

  • Americans with Disabilities Act compliant (i.e. site is navigable from a text-reading)
  • Analytics and Lead Generation — Google Analytics, JetPack, Salesforce.com, and Pardot
  • Backend functionality including integration into legacy system
  • Banners and graphic assets designed specifically for each platform
  • Browser, images are correctly labeled to function with specialty browsers – Chrome, IE, Safari, Firefox, etc.
  • Contemporary and modern Style
  • Content Management System (CMS) that enables a team to decentralize website content
  • Effective User Interface (UI)
  • Embedded Media — video, slide decks, images, etc. embedded in pages and social sites
  • Fully searchable content to allow users to quickly obtain information they need
  • Images and content appear and scale well on social media platforms
  • Secure for a consistent brand across website and social media platforms
  • SEO — Search Engine Optimization and keyword analysis
  • Strong visual and consistent imagery privileged over text
  • Use of existing logo but logo color palette may change
  • Use of latest web standards: HTML 5 and CSS
  • Mobile Apps

 

Why Techcusp.com?

 

  • Quality Work
  • Agile Methodology & Development Approach
  • Competitive Pricing
  • Domain experts

 

 

About Techcusp

 

 

 

 

Contact us

 

 

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Website Development by Techcusp.com

Posted on November 29, 2014 | Categories: Apps, Website Development | Posted by: admin

Website Development by Techcusp.com

 

  1. Website Design
  2. Website Development
  3. SEO/SEM
  4. Open Source
  5. Content Management (CMS)
  6. Social Media Integration
  7. CSS
  8. Mobile Apps
  9. Logo Design
  10. HTML 5

 

http://techcusp.com/get-a-quote.php

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Mobile Apps Development / Web Development Services by Techcusp.com

Posted on November 27, 2014 | Categories: Apps, Tech Cusp, TechCusp.com, Website Development | Posted by: admin

Mobile Apps Development / Web Development Services by Techcusp.com

 

 

We are leading web development company HQ in Jersey City, NJ.

 

 

We do

 

  • Mobile apps development
  • Online booking engine development
  • Search engine Marketing (SEM)
  • Search engine optimization (SEO)
  • Web development

 

 

We also provide dedicated IT Resources on hourly / monthly / Yearly contract

 

 

  • .Net Developers
  • Action Scripting Experts
  • Android Developers
  • BPM Developers
  • iPhone Developers
  • Java Developers
  • Joomla Developers
  • Magento Experts
  • Open Source Developers
  • PHP developers
  • Testers
  • Web Designers

 

 

About Techcusp

 

 

 

 

Contact us

 

 

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Our Location

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425 Washington Blvd.,
Jersey City, New Jersey 07302, USA

Phone: +1 201.258.4704
Fax: +1 201.604.3480
E-mail: Contact@TechCusp.com

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